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移动互联网无处不在,手机、IPAD等小型智能终端已经成为越来越多人形影不离的标配,移动互联网保险在技术的推动下迅猛发展,相关研究也呈爆炸性增长。从移动互联网保险定义,营销渠道、营销服务,存在的信息法律风险四方面对相关研究进行了总结归纳,指明了今后的研究方向。
Mobile Internet everywhere, mobile phones, IPAD and other small smart terminals have become more and more people inseparable from the standard, mobile Internet insurance in technology under the rapid development of related research has also exploded. From the definition of mobile Internet insurance, marketing channels, marketing services, the existence of the legal risks of information on the four aspects of the relevant research conducted a summary, indicating the future direction of the study.