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面向客户的名单制一体化网格营销是一种新型的营销管理思想,它以客户和市场为中心,通过改进前端营销方式,进而改变企业资源配置机制、组织结构等后端机制,最终实现企业更加贴近用户,使企业的资源分配更加以市场变化为导向。为此,广东联通开展了“面向客户的名单制一体化网格营销体系构建和实施”项目。
Customer-oriented list system Integrated grid marketing is a new type of marketing management idea. It takes the customer and the market as the center, changes the back-end mechanism such as the enterprise resource allocation mechanism and the organizational structure through the improvement of the front-end marketing method and finally realizes the enterprise More close to the user, so that the distribution of resources more business-oriented changes in the market. To this end, Guangdong Unicom launched a “customer-oriented list of integrated grid marketing system construction and implementation of” project.