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随着世界科学技术的巨大进步,各种新媒体不断涌现。在新媒体环境下,高校校报作为校园主流媒体当中的主导媒体,既遭遇着新的发展困境,又面临着全新的发展机遇。高校校报开始走上全新的发展道路:高校校报借势新媒体实现全面转型,逐步树立大众文化意识,借鉴新媒体开始培养全媒体记者、发展公民记者,校报在新媒体环境下依然坚守独立的文化品格,又不断加快实现校报与新媒体的融合。在新媒体环境下,校报的宣传优势正在不断扩大。
With the tremendous progress of science and technology in the world, various new media are constantly emerging. Under the new media environment, as one of the leading media in the mainstream media on campus, the college newspaper not only encounters the new predicament of development, but also faces new opportunities for development. The university newspaper has embarked on a new path of development: the university newspaper has taken full advantage of the new media to achieve a comprehensive transformation, gradually established the awareness of mass culture, borrowed new media and started to cultivate all-media journalists and the development of citizen journalists. The university newspaper persevered in the new media environment Independent cultural character, but also continue to accelerate the integration of school newspaper and new media. In the new media environment, the propaganda advantage of the school newspaper is constantly expanding.