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在山西新闻界,有谁能够数十年如一日笔耕不辍、满腔热忱地向世人宣传介绍三晋的名山大川、旅游风光,为山西旅游业的振兴发展摇旗呐喊、鸣锣开道?在山西旅游界,又有谁能够将个人的理想爱好与旅游事业融为一体,以苦为乐,孜孜不倦地著书立说,用诗歌、散文和报告文学等多种形式采撷三晋民风民俗,挖掘三晋旅游资源,提高旅游的文化品位? 有！他就是记者接触多年的一位同行,在山西省旅游局担任过20年宣传处长、10多年《中国旅游报》山西记者站站长,并冠以理事、秘书长等多种头衔的副研究员,三晋旅游文化的开拓者李彬先生。
In the Shanxi media, who can dozens of years of pen and writing, enthusiastically introduce the world famous Sanchez Okawa, tourism, tourism for the revitalization of Shanxi Shaoyaozhao, Mingluotongdao? In Shanxi tourism, and Who can integrate his ideal and hobby with his career in tourism, hardworking and entertaining, writing and persevering, using poetry, essay and reportage and other forms to pick folk customs of the Three Jin Dynasties, digging tourism resources of San Jin Dynasty, Improve the cultural quality of tourism? He is a reporter who has been in contact with a colleague for many years. He served as director of propaganda department of Shanxi Provincial Tourism Administration for 20 years and head of Shanxi reporter station of China Tourism News over 10 years. He is also an associate researcher with many titles including director and secretary general , San Jin tourism pioneer Mr. Li Bin.