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随着信息化社会及多元化时代的到来,标志设计也不断地随时代的变迁而革新。在标志设计中,地域文化的运用越来越受到人们的重视。本文在分析了地域文化的基础上,从图形、色彩、文字等方面,探寻地域文化在标志设计中的应用,阐述地域文化在标志设计中的表现形式,以求塑造具有特色和丰富内涵的标志视觉形象并促进标志设计艺术实践的创新。
With the information society and the arrival of a pluralistic era, the logo design has been constantly updated with the changes of the times. In the logo design, the application of the regional culture has drawn more and more attention. On the basis of analyzing the regional culture, this paper explores the application of regional culture in logo design from the aspects of graphics, color and writing, and expounds the expression of regional culture in logo design so as to create a symbol with unique characteristics and rich connotation Visual image and promote the innovation of logo design art practice.