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编者按如今,内容营销已成为品牌营销利器,带动品牌传播进入一个新时代。而在行业走向成熟的同时,内容营销也进入一个发展的瓶颈,亟待新的格局。作为内容营销行业的标杆力量,合润传媒集团以十年积累与沉淀,引领内容营销行业从无到有,再到发展的黄金时代,经过品牌内容广告、品牌内容营销、品牌内容生态圈时代,发展至2016年“全场景内容营销”的全新理念,其融合创新之路无一不在刷新着内容营销的新高度,推动着内容营销行业不断地发展与进步。
Editor’s Note Nowadays, content marketing has become a brand marketing tool, driving brand communication into a new era. While the industry is becoming mature, content marketing has also entered a bottleneck of development and is in urgent need of a new pattern. As the benchmark of the content marketing industry, Hop Media Group accumulated and precipitated over ten years, leading the content marketing industry from scratch, and then to the golden age of development. Through brand content advertising, brand content marketing, brand content ecosystem era, From 2016 to the new concept of “scene-wide content marketing”, the way of integration and innovation is refreshing the new height of content marketing and promoting the continuous development and progress of the content marketing industry.