论文部分内容阅读
在广告界流传着这样一句话:创意像爱情一样不可分析,但实际是这样的吗?作为一个广告人要想做出好的广告创意设计,必须明白做设计是一个长期艰辛奋斗的过程,在设计过程中要学会不断地超越自我,主动了解社会的各个层面,做出富有创意和具有市场价值的广告。
Circulation in the advertising industry, such a sentence: Creative like love can not be analyzed, but in fact is it? As an advertiser want to make a good advertising creative design, we must understand that design is a long and arduous struggle in the process of During the design process, we must learn to constantly exceed ourselves, take the initiative to understand all aspects of society and make innovative and marketable advertising.