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当此世纪之交,人们越来越重视发展中的理性思考。回顾与反思过去,展望与设计未来。地区形象问题就是在这种理性思考中被提出来的。随着市场经济和经济文化一体化的发展,精神文明建设的一个新思路、推动地区发展的一种新动力——地区形象设计与建设现已成为我国一些地区的热点。本文以兴宁市形象设计课题为重点,概述了中国地区形象设计与建设的发展以及在地区形象理论研究中的一些观点与体会。
At the turn of the century, people pay more and more attention to the rational thinking in their development. Review and reflect on the past, outlook and design of the future. The issue of regional image is put forward in this rational thinking. With the development of market economy and economic and cultural integration, a new mentality of building spiritual civilization and a new impetus to regional development - the design and construction of regional images have now become hot spots in some areas of our country. This paper focuses on the image design of Xingning City, and summarizes the development of image design and construction in China as well as some opinions and experiences in the study of regional image theory.