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随着市场经济的发展和全球经济一体化,企业间的竞争日趋激烈,越来越多的企业经营者已感到形势的紧迫和竞争的压力。在此情况下,企业一方面积极谋求提高产品质量,开发新的产品,另一方面希望通过注入设计来树立企业良好形象,或通过产品包装的改进来达到提升企业产品社会地位的功效,更多地占领商品市场。因此,包装设计的重要性已被大多数企业所认知。这就需要有高素质的设计师肩负历史重任,为企业服务。
With the development of the market economy and the global economic integration, the competition among enterprises is getting fiercer and fiercer. More and more business operators have felt the pressure of the situation and the competition. In this case, on the one hand, enterprises actively seek to improve product quality and develop new products; on the other hand, they hope to establish a good corporate image through injection design or through the improvement of product packaging to enhance the social status of their products, and more Occupation of commodity markets. Therefore, the importance of packaging design has been recognized by most businesses. This requires high-quality designers shoulder the historic task of serving the business.