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提到趣味性包装,人们首先想到的是有趣、好玩的卡通形象,卡通确实是趣味性包装的一个大的方向,但是它并不代表着所有的趣味性包装就一定是由卡通元素构成的。也就是说,包装的趣味性不等同于一般的儿童包装趣味性,它应该有更大的外延。除了卡通元素,趣味性的包装在造型上还可以是几何形的、抽象形的、仿生形的和象征形等多形态的。
When it comes to funny packaging, the first thing that people think of is a funny, fun cartoon character. Cartoons are indeed a big direction for fun packaging, but it does not mean that all the fun packaging must be made of cartoon elements. In other words, the fun of packaging is not equal to the fun of children’s packaging in general, it should have a greater extension. In addition to the cartoon elements, interesting packaging in the shape can also be geometric, abstract, bionic and symbolic shape and other morphological.