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太阳每天升起来,然而我们无法证明太阳明天必定还会升起来——这是哲学家大卫·休谟先生用来批驳归纳法则的名言。然而几乎所有的市场调查仍旧在以归纳统计和概率学为原理因为调查的意义不在于完美,而在于它的普遍意义和民意体现。
The sun rises daily, yet we can not prove that the sun will surely rise again tomorrow - a famous quote by philosopher David Hume to criticize the law of induction. However, almost all market surveys are still based on the principle of induction and probability because the meaning of the survey lies not in perfection, but in its universal significance and public opinion.