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“勾兑门”和塑化剂超标等一系列事件让白酒业遭受了巨大冲击。产能过剩、市场挤压、经销商成“堰塞湖”等行业弊端逐步引爆,白酒行业或就此告别“黄金十年”。年终岁尾原本是白酒销售旺季,但这个几十年一遇的寒冬,也成为了白酒业的寒冬。高端白酒不再像往年一样一味提价,部分白酒品种甚至出现降价。不仅酿酒企业感受到了业绩压力,连经销商也开始为销售任务发愁。原因在于,经历了10年飞速发展的白酒行业正步
“White House ” and plasticizers exceeded a series of events so that the liquor industry suffered a huge impact. Overcapacity, squeeze the market, dealers into “dammed lake” and other industries gradually detonated, liquor industry or bid farewell to this “Golden Year ”. The year-end new year is originally liquor sales season, but the once-in-a-lifetime winter, has also become the winter liquor industry. High-end liquor no longer blindly raise prices as in previous years, some varieties of liquor prices even lower. Wine companies not only felt the pressure of performance, even dealers have begun to worry about sales tasks. The reason is that, after 10 years of rapid development of the liquor industry is still