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1.调研说明2007年度中国制造业IT品牌支持率调研项目,是《e制造》与弗戈博达数据服务中心、eInsight市场调研机构共同开展的覆盖全制造行业的IT品牌调研。调研的主要目的是清晰描述各主要IT产品品牌在中国制造业全行业内的覆盖及评价情况。在报告中,主要应用了品牌覆盖率、品牌好评率,以及制造业用户在未来采购中的预计采购意向等指标来衡量品牌的支持率情况(指标定义见下)。
1. Research Description 2007 China manufacturing IT brand support research project is “e manufacturing” and the vogoda Bodega Data Services, eInsight market research agencies to carry out the entire manufacturing sector IT brand research. The main purpose of the research is to clearly describe the coverage and evaluation of all major IT product brands in the manufacturing industry in China. In the report, the brand support rate (the definition of which is described below) is mainly applied to such indicators as the brand coverage rate, the brand favorable rate, and the expected purchase intention of manufacturing users in future purchases.