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随着新媒体技术的深度发展,依托于新媒体、自媒体而产生的全民记者时代已然到来。在全民记者时代背景下,新闻与传播专业的人才培养面临着严峻的挑战。本文主要论述新闻与传播专业人才培养所面临的困惑以及探讨新闻与传播专业人才培养新理念。新闻传播专业人才要明确自身相较于全民记者的独特优势,扬长避短,坚持“既专又能”的培养理念,注重提升自身的新闻传播综合素质,以此来应对“全民记者”时代对于新闻传播专业人才的新要求。
With the deepening development of new media technologies, an era of universal journalists based on new media and generated from the media has come. Under the background of all-people press, the training of professionals in the field of information and communication is facing severe challenges. This article mainly discusses the puzzles confronting the training of professionals in journalism and communication and discusses the new ideas of training professionals in journalism and communication. News media professionals must clarify their own unique advantages over journalists and help them avoid weaknesses. They should adhere to the concept of “both expertise and ability” and pay attention to improving their comprehensive quality of news media in order to cope with " The New Requirements for News Media Professionals in the Times.