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本文综合分析本公司1995年至1997年西药销售金额,八大类畅销药品依次为抗微生物感染、心血管系统、消化系统、神经系统、消炎镇痛、呼吸系统、抗肿瘤、内分泌系统药物。各年度销额领先前50名(简称50名榜)的品种约占当年西药总销售额的70％左右,故此提示,工商企业应高度重视50名榜上药品销售额峰谷波动的监控,分析市场变化的动态及未来趋势,从而增强经营决策的科学性、预见性,避免盲目性。
This article comprehensively analyzes the amount of western medicine sales of the company from 1995 to 1997, and the eight categories of best-selling medicines were, in turn, anti-microbial infection, cardiovascular system, digestive system, nervous system, anti-inflammatory analgesia, respiratory system, anti-tumor, endocrine system drugs. Each year’s sales leading the top 50 (abbreviated as 50) accounted for about 70% of the total sales of western medicine in the same year. Therefore, it is suggested that industrial and commercial enterprises should attach great importance to the monitoring and analysis of the peak fluctuations of 50 pharmaceutical sales on the list. The dynamics of market changes and future trends will enhance the scientific and predictable nature of business decisions and avoid blindness.