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《三十六计·暗渡陈仓》中指出:“示之以动,利其静而有主,益动而巽。”意思是说,故意暴露行动进行佯攻,利用对手在一方固守时,向另一方进行掩袭,以达到乘虚而入、出其不意的目的。把这种用佯攻、佯动迷惑手段,来伪装进攻路线和突破点的军事思想引伸到企业价格决策之中而形成的“暗渡陈仓”定价术,是指企业在对其商品或劳务进行定价时,故意暴露自己的“虚假”行动,掩盖其真实的意图,用以麻痹竞争对手,以此吸引顾客、战胜对手、拓展市场。
In the “Sanshiliugong”, it was pointed out: “In order to show action, let it be static, and be active, and be active.” This means that if you intentionally expose your actions and attack them, use your opponent to stick to one side and the other To carry out the ambush, in order to achieve the purpose of taking advantage of the unexpected, unexpectedly. The “occupying the warehouse” pricing technique that is formed by extending this military concept of attacking and instigating obfuscation to disguise the offensive route and the breakthrough point into the price decision of enterprises refers to the pricing of goods or services by enterprises. Deliberately exposing their “false” actions to cover up their true intentions and use them to paralyze competitors in order to attract customers, defeat opponents, and expand markets.