家得宝试水中国大市场

• 作 者: 李琳
• 出 处: 现代营销(学苑版)
• 发表日期: 2007年02期
• 关键词: 家得宝 建材超市 建材市场 百安居 中国建材 家居建材 并购 连锁零售商 建材领域 土化

如今,家得宝以并购的方式进入中国市场。摆在其面前的,是传统摊位制建材市场和其他建材超市的双重阻击。家得宝能不能在中国再造其在美国的辉煌,关键要看其能不能发挥建材超市本应有的成本和价格优势,以及本土化做得好不好了。

Today, Home Depot to enter the Chinese market by way of mergers and acquisitions. In front of it, is the traditional stall building materials market and other building materials supermarkets double blocking. Home Depot can not be rebuilt in China, its brilliant in the United States, the key depends on its ability to play building materials supermarkets should have the cost and price advantages, and localization is not doing well.