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经历多年高速增长之后,我国彩电行业迎来了近三十年来的首次“负增长”。2015年,面对国内彩电市场的“白热化”竞争,电视厂商们或喊出“互联网战略”寻求产业升级、或通过“黑白配”战略加码白电业务、或角力前沿技术寻找变革机遇,2015年的智能电视市场,显得愈加扑朔迷离……三星:产品技术为王刚刚过去的2014年,全球电视市场整体遇冷,中国市场亦迎来30年来的首次负增长,呈现出“量价齐跌”的局面。奥维咨询数据显示,2014年中国彩电市场零售量为4461万台,同比下降6.6%;零售额为1462亿元,同比下降
After years of rapid growth, China’s color TV industry ushered in the first time in nearly three decades “negative growth ”. In 2015, faced with the “white-hot” competition in the domestic color TV market, TV manufacturers either shouted “Internet strategy” to seek industrial upgrading or “White and black” strategy to white-code white-chip business or wrestling frontier technology Looking for opportunities for change, the smart TV market in 2015, more and more complicated and confusing ... Samsung: product technology for the king Just past 2014, the global television market as a whole cold, the Chinese market also ushered in the first negative growth in 30 years, showing a “ Price volume down ”situation. Orville Consulting data show that in 2014 China’s color TV market, the retail volume of 44.61 million units, down 6.6%; retail sales of 146.2 billion yuan, down year on year