论文部分内容阅读
迈克尔·戴尔于1984年在大学宿舍里创立了戴尔公司,以一套与众不同的“品牌十低价格十直销模式”的营销模式,在较短的时间里发展成为世界 IT 业的“沃尔玛”。在世界IT 业平均增长率达16%-17%的时候,戴尔公司却维持了10多年30%-42%的持续成长率。在过去的几年中,戴尔夺得了全球 PC 老大的称号,市场占有率高达26.9%,在中国市场的份额也增加到4.6%。排名升至第四位。戴尔公司表示。预计2004年在中国的销售增长速度至少可以达到中国 PC 市场增长速度的三倍。许多人就问:戴尔公司是如何顺利地从美国嫁接到中国市场来的呢?又是如何取得成功的?中国企业,尤其是高科技企业又如何去应对并超越戴尔呢?细细分析戴尔的经营模式你就会从中找寻到答案。
Michael Dell founded Dell in the university dormitory in 1984, with a distinctive marketing model of “ten brands with ten lowest prices and ten direct sales models”, and in less time developed into the world’s IT industry “Wal-Mart.” While the average growth rate of the IT industry in the world reached 16% -17%, Dell maintained a 30% -42% sustained growth rate in more than 10 years. In the past few years, Dell won the title of the world’s PC boss, the market share as high as 26.9%, in the Chinese market share also increased to 4.6%. Ranking rose to fourth place. Dell said. The sales growth in China in 2004 is expected to at least triple the growth rate of China’s PC market. Many people have asked: How Dell successfully grafted from the United States to the Chinese market? And how successful? Chinese enterprises, especially high-tech enterprises and how to deal with and surpass Dell? A detailed analysis of Dell’s Business model you will find the answer.