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随着当今世界科学技术的迅猛发展,摄影技术迅速成熟、包罗万象,并且与我们日常生活的联系也越来越密切,摄影也更多的被应用到平面广告的设计当中。在商业经济快速发展的现代社会,商业广告随处可见,形式多样,令人目不暇接。商业摄影在平面广告宣传中有着其独特的作用和举足轻重的地位,摄影让平面广告变得更加直观、明确,同时也在悄然的推动着商品经济的发展。商业摄影与平面广告的其他要素相比,以其独特的优势和魅力,在平面广告的宣传中发挥着不可比拟的作用。
With the rapid development of science and technology in the world today, the photographic technology is rapidly maturing and encompassing, and has become more and more connected with our daily life. Photography has also been applied more to the design of print ads. In the rapidly developing modern commercial economy, commercial advertisements can be seen everywhere, in various forms, dizzying. Commercial photography has its unique function and pivotal position in print advertising. Photography has made print ads more intuitive and clear, and also quietly promoted the development of the commodity economy. Compared with other elements of print ads, commercial photography plays an incomparable role in the promotion of print ads because of its unique advantages and charm.