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当前,省级卫视频道普遍存在同质性的问题,缺乏自身特色,进入新媒体时代以来,随着网络媒体的不断普及,使得传统电视媒体的发展受到严重制约,加上省级卫视频道之间的竞争日益加剧,目前省级卫视频道已经进入了发展的瓶颈期,一直停滞不前。基于此,本文将针对省级卫视频道发展提出相应的策略。比如走具有自身特色和风格的专业化之路、打造电视品牌栏目群以及与频道定位相符合的主持人、注重电视频道推广等有效策略,旨在帮助卫视频道提高核心竞争力,突破瓶颈,赢得发展。
At present, provincial satellite TV channels generally have homogeneity problems and lack their own characteristics. Since entering the new media era, with the continuous popularization of online media, the development of the traditional television media has been severely restricted. In addition, between provincial satellite TV channels Increasing competition, the provincial satellite TV channel has entered the development bottleneck, has been stagnant. Based on this, this article will propose corresponding strategies for the development of provincial satellite TV channels. For example, we should take the specialization of our own characteristics and styles to create TV brand columns and presenters who match the channel positioning and pay attention to TV channels promotion and other effective strategies to help TV channels enhance their core competitiveness, break the bottleneck and win development of.