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2014年2月24日下午,中国广告协会电视分会第七届七次常委扩大工作会议在北京圆满召开,会议由电视分会金国强秘书长主持,来自中央电视台、电影频道、北京台、天津台、上海东方传媒广告经营中心、湖南台等中央级、省级各大电视台广告管理负责人参与本次会议,并就各电视台改革创新相互交流了看法、分享经验。中央电视台广告经营管理中心主任何海明同与会代表阐述了中央电视台2013年广告经营的情况和2014年的改革创新举措,并对电视广告业面临的形势和未来发展发表看法。何海明主任表示,2014年中央电视台的发展目标有以下几点:提升全台的传播力
On the afternoon of February 24, 2014, the enlarged meeting of the seventh Standing Committee of the TV Committee of China Advertising Association was successfully held in Beijing. The meeting was hosted by Secretary-General Jin Guoqiang of the TV branch. CCTV, the movie channel, Beijing Channel, Tianjin Channel and Shanghai Oriental Media Advertising Business Center, Hunan, Taiwan and other central and provincial-level television stations in charge of advertising management to participate in this meeting, and on the reform and innovation of television exchange views and share experiences. He Haiming, director of the CCTV advertising operation and management center, explained the CCTV’s advertising operation in 2013 and the reform and innovation measures in 2014, and expressed his opinions on the situation and future development of the television advertising industry. He Haiming director said that in 2014 CCTV development goals have the following points: to enhance the spread of Taiwan