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鉴别一个广告作品成功与否的主要标志是什么呢?是创意。电视广告的创意,是视与听的统一,它能调动一切有效的因素去诉诸形象,引起观众注意,推出产品信息。完美的视听结合,是有效的广告手段。
What is the main indicator of the success of an advertising work? Creative. Television advertising creativity, is the unity of the visual and the listening, it can mobilize all effective factors to appeal to the image, attract the attention of the audience, the introduction of product information. The perfect combination of audio-visual, is an effective means of advertising.