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导游工作对游客的旅游质量,进而对旅行社和我国旅游业在国内外的影响最为直接,也最为重要。近年来,国内外各界对我国旅游服务人员中反映最多、最突出的,是导游及与其有关的一些问题。这说明我国对导游的管理尚需改进和强化,对现行的导游管理体制必须进一步改革。 一、目前导游管理存在的主要问题 第一,对导游的监督和管理不够有力,导游服务质量问题日渐突出,已逐步威胁到我国旅游业的声誉。例如,部分旅游从业
The quality of the tour guide’s work on tourists, and thus the travel agency and the tourism industry in China at home and abroad the most direct and most important. In recent years, all walks of life both at home and abroad have reported the most and most notable features of China’s tourism service personnel. They are tour guides and some problems related to them. This shows that our country’s management of tour guides needs to be improved and strengthened, and the current tour guide management system must be further reformed. First, the current main problems of tour management First, the supervision and management of tour guides is not strong enough, tour guides service quality issues have become increasingly prominent, has gradually threatened the reputation of China’s tourism industry. For example, part of the travel industry