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电影作为重要的文化产品之一,从满足受众的休闲娱乐需求到影响人们的价值观念,其在文化传播方面所负载的功能毋庸赘言。从跨文化传播的角度来看,电影无疑也可以成为外国人了解中国的历史文化、风俗人情、日常生活的有效途径。但是,当前我国电影是否较好地通过跨文化传播实现了提升国家影响力的功能?如果没有,那么阻碍其功能发挥的原因以及相应的对策就是本文试图探讨的问题。2012年3月至6月期间,笔者对中国传媒大学、中国人民大学、首都师范大学的外国留学生进行了问卷调查,并对其中部分留学生进行了深入访谈。本文在实证调查的基础上,对当前我国电影产品跨文化传播的问题与对策进行探讨。
Film, as one of the important cultural products, has its function in cultural communication from satisfying the needs of the entertainment and entertainment to influencing people’s values. From the perspective of intercultural communication, the film can undoubtedly become an effective way for foreigners to understand China’s history, culture, customs and daily life. However, at present, does the current Chinese film realize the function of enhancing the national influence through intercultural communication? If not, the reasons that impede its function and corresponding countermeasures are the problems that this article tries to explore. From March to June 2012, the author conducted a questionnaire survey among foreign students at Communication University of China, Renmin University of China and Capital Normal University and conducted interviews with some of them. Based on the empirical investigation, this paper discusses the problems and countermeasures of the current cross-cultural transmission of movie products in our country.