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目前,盐城人的公关意识在不断增强,盐城许多企业的公关活动也各有特色,有力地促进了企业的发展。我们要按照党的十四届六中全会《决议》精神和《盐城市社会主义精神文明建设“九五”规划》的要求,进一步发挥公关的作用,努力塑造盐城新形象,更好地为盐城“两个文明”建设服务。第一,要弄清公关与“塑造形象”的关系。以往我们搞计划经济,一切按计划办事,对公共关系的需求不那么迫切。党的十一届三中全会以后,随着改革、开放的逐步深入,现代公关得到了迅速传播,长足发展,公共关系已逐步成为企业和社会组织“外塑形象,内强管理”的科学和艺术。全国公关界公认公关具有传播、
At present, Yancheng people’s awareness of public relations is constantly increasing, many of Yancheng public relations activities also have their own characteristics, effectively promoted the development of enterprises. In accordance with the spirit of the “Resolution” of the 6th Plenary Session of the 14th CPC Central Committee and the “Ninth Five-Year Plan” for the construction of socialist spiritual civilization in Yancheng City, we must further play the role of public relations and strive to create a new image of Yancheng and better serve Yancheng “Two civilizations” construction services. First, we must clarify the relationship between public relations and “shaping the image.” In the past we engaged in a planned economy, all according to plan, the demand for public relations less urgent. Since the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China (CPC), with the gradual deepening of reform and opening up, the public relations in modern times have been rapidly disseminated and have grown by leaps and bounds. Public relations have gradually become the science and “strong management” of enterprises and social organizations art. Public relations across the country recognized public relations with the spread,