论文部分内容阅读
从守着“银牌”讨饭吃到依靠“名牌”求发展马恩详,天津酿酒厂销售部经理,1999年在天津一轻党校参加工商管理培训。参加工商管理培训学习《市场营销学》和《社会主义市场经济理论》等课程,结合所在企业近年来由守着银牌讨饭吃到依靠名牌求发展的实践,使他对营销理论中的产品策略及名牌战略的理解更深刻了。该厂38度“津酒”早在80年代初就研制成功,1984年在全国名优酒评比会上被评为榜前第二名,获得国家银奖。老市长李瑞环同志对津酒倍加赞赏,亲自指定为市宴会招待用酒。可是由于当时企业对名牌战略认识不高,
From guarding the “silver” begging for food to rely on “brand name” for development of Man En-seng, Tianjin Brewery Sales Manager, in 1999 in Tianjin, a light school to participate in business administration training. Participate in business management training to learn “Marketing” and “Socialist Market Economy Theory” courses, combined with the business in recent years by guarding the silver begging to rely on brand-name development and development practice, so that his marketing theory in product strategy and Brand strategy to understand more profound. The factory 38 degrees “Tsujiu” as early as the early 80s on the successful development of the national famous liquor competition in 1984 was named second in the list, won the national silver medal. Comrade Li Ruihuan, the old mayor, doubly praised Tianjin liquor and personally designated him as the party’s banquet for entertainment. However, due to the brand awareness of enterprises was not high,