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一张“舞”字招贴(图1),信息效果竟如此强烈,一望而知是宣传歌舞晚会的广告。它绘形绘意的信息效果,得力于占画面主导位置的“舞”字。它作为文字,直接传达了内容;作为艺术形式,字形结构具有舞蹈的动态。笔画的流动,色彩的变幻,给人一种轻歌曼舞的联想,画面没有跳舞的人,却给人舞姿翩翩的动态感;没有音乐,却给人悦耳的音乐感;没有灯光,却给人五彩缤纷的光影感,没有具象形象,但抽象的舞字符号,却清清楚楚地传达了广告的全部内容。人们从中似乎看到和听到了具象的舞、声和光。这种感觉在生活中,在艺术欣赏中是常有的,它包括直觉性较强的外在形式与感知性内蕴的内在形式。毛
A “dance” word poster (Figure 1), the effect of the message was so strong, at a glance known advertising publicity dance party. It draws the meaning of the effect of information, effective in the dominant position of the picture “dance” word. As a text, it directly conveys the content. As an art form, the zigzag structure has the dynamics of dancing. The flow of the stroke, the change of color, gives a kind of song and dance association, the picture does not have the dancing person, actually gives the dance dynamic feeling; Has no music, but gives the pleasant music feeling; Did not have the light, actually gave the colorful Light and shadow, there is no image, but the abstract dance symbols, but clearly convey the full content of the ad. From which people seem to see and hear the concrete dance, sound and light. This kind of feeling is common in art appreciation in life. It includes the intuitionistic internal form of external form and perceived internal form. hair