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零售业巨子沃尔玛连锁店的营收总额达到了2198.1亿美元,终于将埃克森—美孚油公司拉下马登上了美国乃至世界企业的第一把交椅。 1955年,沃尔玛还默默无名。1979年,沃尔玛全年销售额才首次达到10亿美元,可到1993年,一周的销售额就达到这个数,2001年更是一天就予以完成。沃尔玛靠出售廉价的零售百货,愣是在40年内“打遍天下无敌手”。沃尔玛的四条经验至为关键。
Retail giant Wal-Mart chain’s total revenue reached 2198.1 billion US dollars, and finally Exxon Mobil Oil Company down the horse on the United States and the world’s top enterprises. In 1955, Wal-Mart was still unknown. In 1979, Wal-Mart reached its annual sales of only $ 1 billion for the first time. By 1993, the sales will reach that number in one week and will be completed in one day in 2001. Wal-Mart by selling cheap retail department store, stunned in 40 years, “invincible hands all over the world.” The four experiences of Wal-Mart are crucial.