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[民营医院院长论坛] 随着中国经济体制改革的不断深入,医疗体制改革掀起了重重浪潮,社会医疗模式也随之不断转变。发展民营医院是我国医疗卫生体制改革的一个重要方面,在这种转变过程中,民营医院的生存和发展环境也变得纷繁复杂。医疗改革给民营医院的发展提出了严峻挑战,部分民营医院过于追逐利益发布违法广告的行为,严重影响了民营医院在医疗市场上的整体形象和社会诚信度,使患者选择民营医院的倾向大打折扣,也已经成为阻碍民营医院发展进步的因素之一。面对这样严峻的内外部环境,目前也有些民营医院依靠自身诚实经营和先进的管理在竞争激烈的医疗市场中一路前行。我们关注民营医院的生存现状与发展环境,本期与大家共同探讨医疗改革社会大背景中民营医院的诚信发展战略。
[Private Hospital Director Forum] With the continuous deepening of China’s economic system reform, the medical system reform has caused a great number of waves, and the social medical model has also been continuously changing. The development of private hospitals is an important aspect of China’s medical and health system reform. In this process of transformation, the survival and development environment of private hospitals has also become complicated. The medical reforms pose a severe challenge to the development of private hospitals. Some private hospitals pursue interests and publish illegal advertisements too much. This seriously affects the overall image and social integrity of private hospitals in the medical market, and greatly reduces the tendency for patients to choose private hospitals. It has also become one of the factors that hinder the development of private hospitals. Faced with such a severe internal and external environment, some private hospitals currently rely on their own honest management and advanced management to march in the highly competitive medical market. We pay attention to the living conditions and development environment of private hospitals. In this issue, we will discuss with you the strategies for the development of the integrity of private hospitals in the context of the social reform of health care.