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硅谷最著名的预言家和思想者凯文·凯利在《技术元素》一书中写到,新经济的新规则可以被总结为:目光聚集的地方,金钱必将随之而来。如果将凯文·凯利总结的新经济规则用于对电子渠道的思考,那么就会有一个疑问:是不是需要更重视社会电子渠道?因为,一方面,社会电子渠道显然能吸引消费者的关注,可以看到,运营商的自有电子渠道在流量上与淘宝、京东、亚马逊等成熟电商有着天壤之别(淘宝的独立IP是中国电信网厅的36倍,PV量是网厅
Kevin Kelly, the most famous prophet and thinker in Silicon Valley, wrote in The Technology Element that the new rules of the new economy can be summed up as: where the eyes are gathered, money is bound to follow. If we use the new economic rules summarized by Kevin Kelly for thinking about electronic channels, then there is a question as to whether more emphasis should be placed on social electronic channels because, on the one hand, social electronic channels can obviously attract consumer attention , You can see that the operator’s own electronic channels in traffic and Taobao, Jingdong, Amazon and other mature e-commerce has a world of difference (Taobao’s independent IP is 36 times China Telecom’s Office, PV is the number of Office