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综述全球经济背景下体育无形资产的产生与发展情况,分析体育无形资产开发与保护面临的机遇与挑战,并提出相应的举措和方法。
This paper summarizes the emergence and development of sports intangible assets in the global economic background, analyzes the opportunities and challenges that the development and protection of sports intangible assets faces, and puts forward corresponding measures and methods.