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导向系统是商场视觉传达设计的表现形式之一,而色彩设计则是导向系统设计的重要组成部分,也是一把打开消费者心理的隐形钥匙。不同的色彩传递给消费者不同的心理感受。文章以色彩心理为切入点,探讨了消费者心理对商场导向系统色彩设计的影响。
The guidance system is one of the manifestations of visual communication design in shopping malls, while the color design is an important part of the guidance system design. It is also an invisible key to open consumer psychology. Different colors passed to consumers of different psychological feelings. The article takes color psychology as the starting point and explores the influence of consumer psychology on the color design of shopping center guidance system.