论文部分内容阅读
随着互联网的快速发展,电视与新媒体的融合发展时不我待。电视包装,作为电视媒体品牌形象塑造与发展构架下的重要行业,将是实现电视与新媒体融合的一个重要环节。一、电视包装的概念与发展过程按照国际广播设计者联合会和国际电视宣传与营销联合会的定义,电视包装是指关于电视频道、栏目、节目的全面包装设计,包括“在播包装”和“离播包装”两个方面。在播包装是指除了节目内容和插播广告之
With the rapid development of the Internet, the integration of television and new media will not wait. Television packaging, as an important industry under the framework of shaping and developing the brand image of television media, will be an important link in the integration of television and new media. First, the concept of television packaging and development process In accordance with the International Federation of Broadcasters and International Television Advertising and Marketing Federation definition of television packaging refers to the television channels, columns, programs, comprehensive packaging design, including “And” off-air packaging "two aspects. In the broadcast packaging is in addition to program content and in-stream advertising