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《推销实务))课程是中职商品经营、酒店类专业开设的一门专业核心课程,具有较强的实践操作性。为实现中职教育培养技能型、应用型人才的目标,更好地提高学生的专业技能和实际操作能力,树立项目团队意识,针对该课程传统教学中存在的问题,我们采用项目教学法对该课程进行改革,编写了适合校内使用的、以实训为重点的《椎销实务理实一体化》教材,并提出项目化教学方案设计。
“Marketing Practice)) The course is a professional core course offered by a mid-level commodity management and hotel specialty, which has strong practical operability. In order to realize the goal of secondary vocational education in cultivating skilled and applied talents, to better improve the students’ professional skills and practical skills, and to establish the project team awareness, in view of the problems in the traditional teaching of this course, Curriculum reform, the preparation for school use, to focus on practical training ”vertebral sales practice and practical integration" teaching materials, and put forward the project of teaching design.