论文部分内容阅读
广告设计教学的重点在于培养学生实际操作能力和就业上岗能力,实践性教学的组织安排就显得十分重要。本文从高职会展策划与管理专业的现状出发,分析广告设计课程的实践性教学的重要性,实践性教学的设定原则及其分类,课程的教学方法及其评价办法,提出广告设计课程实践性教学的一些建议,实现高职会展策划与管理专业高技能人才的培养。
The focus of advertising design teaching is to cultivate students’ practical ability and employment ability, practical teaching organization is very important. This article starts from the current situation of professional exhibition planning and management in vocational colleges, analyzes the importance of practical teaching of advertisement design courses, the principle and classification of practical teaching, teaching methods and evaluation methods, puts forward the practice of advertising design course Some suggestions for sexual teaching, to achieve high vocational education exhibition planning and management of highly skilled personnel training.