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《中国广告》杂志希望我能写一点随笔,谈谈过去与未来,希望对“广告新秀”能带来一些启发。非常抱歉的是因为最近实在忙碌,没有时间静坐思考,所以只能在匆忙中翻翻旧习作,再挑个新例子来分享一下。以下的习作例子,绝对称不上是什么代表作,只算是一些非常个人的经验,具一点纪念价值而已。廉政公署的“鱼缸篇”电视广告,是我第一次采用“鱼”来作为故事的主角。创意非常简单,但制作非常困难。凭当
China Advertising magazine hopes I can write a little essay on the past and the future, hoping to bring some inspiration to Advertising Rookie. I am very sorry because I was so busy recently that I did not have time to sit back and think so I could only flip through the old workouts in a hurry and pick up a new example to share. The following examples of work, absolutely can not be called what is masterpiece, can only be regarded as some very personal experience, with a memorial value only. The ICAC’s “Aquarium articles” television commercials were the first time I used “fish” as the protagonist of the story. The idea is very simple, but the production is very difficult. With when