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给电视“充电”,题中之旨在于电视的创新,为创新提供动力。这种动力来自三个方面。其一,创新有赖于传播观念和体制的突破,资源整合,各个环节的规范化改进,这是创新的内在动力;其二,市场经济体制的建立和完善,全球化的媒体竞争,数字化时代的技术支持,产业资本的积极介入等等,是电视的外部环境。其三,居前二者背景中的电视受众,是对这两方面产生积极意义的活动主体。电视
To “charge the TV”, the title aims at the innovation of television, to provide the impetus for innovation. This power comes from three aspects. First, innovation depends on breakthroughs in communication concepts and systems, integration of resources, and standardization and improvement in all aspects. This is the intrinsic motivation for innovation. Second, the establishment and improvement of the market economy system, globalization of media competition, technology in the digital age Support, the active involvement of industrial capital, etc., is the external environment of television. Third, television audiences in the context of the top two are the main actors that have positive significance in these two aspects. TV