论文部分内容阅读
1994年以来房地产市场严重疲软,严峻的形势大大推动了房地产营销研究的发展和运用的推广。然而在我国,房地产营销是一个全新的课题,理论体系的建立尚需深入研究和实践。本文拟对营销在房地产开发过程中的地位作一探讨,希望能引起有关同行的兴趣。一、营销是房地产开发的核心职能房地产开发是指,投入相当规模的资金,运用一定的科技和经济手段,对土地进行相应的改造并以土地为基础建造起拟议中的建筑物,以满足市场需要的全过程。房地产的开发不同于一般商品的生产。一个房地产项目的开发通常要广泛涉及金融、法律、行政管理、工程设计、建
The real estate market has been severely weakened since 1994, and the severe situation has greatly promoted the development and application of the real estate marketing research. However, in our country, real estate marketing is a brand new subject. The establishment of the theoretical system still needs further study and practice. This article intends to explore the status of marketing in the real estate development process, hoping to arouse the interest of peers. First, the marketing is the core function of real estate development Real estate development refers to invest a considerable amount of funds, the use of certain technology and economic means, the appropriate transformation of land and land-based construction of the proposed building to meet the market Need the whole process. Real estate development is different from the production of general goods. The development of a real estate project usually involves a wide range of financial, legal, administrative, engineering, construction