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品牌如同企业手中的魔杖,唯有点金术方可成就产业传奇。特别是在市场销售低迷时,品牌的力量可以使你拥有更神奇的魔法。在全球经济低迷、国内宏观经济大环境不稳定、部分市场消费力提前释放及政策退出等多种因素的影响下,冰箱行业进入了具有新特征的调整阶段。特别是今年“负增长”、“寒冬”、“持续低迷”等词汇成为今年家电业的关键词,从开年的政策紧缩、房产低迷、产能过剩、成本高涨等情形让业内人士苦不堪言,2012年接近尾声,家电市场现状开始逐渐好转。中怡康认为,2012年甚至其后的几年内,市场将依然处于调整期,而产品结构的调整已经凸
Brand as the wand in the hands of enterprises, only the golden point can be successful industry legend. Especially in the downturn in the market, the brand’s power can make you have a more magical magic. Under the influence of many factors, such as the global economic downturn, the unstable domestic macroeconomic environment, the early release of some market forces and the exit of policies, the refrigerator industry has entered a phase of adjustment with new characteristics. Especially this year “negative growth ”, “winter ”, “downturn ” and other words become the key words of this year’s home appliance industry, from the beginning of the policy tightening, real estate downturn, overcapacity, rising costs and other circumstances for the industry People miserable, nearing the end of 2012, the status quo home appliance market began to gradually improve. Zhongyi Kang believes that in 2012 or even a few years thereafter, the market will still be in a period of adjustment, and the adjustment of product structure has been convex