德国出版市场、公司形象和广告、营销

• 作 者: 施恩
• 机 构: 东南大学出版社 社长助理
• 出 处: 出版经济
• 发表日期: 2000年05期
• 关键词: 出版市场 教育培训中心 项目组织 维尔纳 贝姆 组织结构 蒂勒 公司形象 永纳 组织形式

今年5月末我有幸参加了署教育培训中心等举办的编辑研修班,由德国出版界资深专家霍尔格-贝姆、维尔纳-B-蒂勒先生授课。现将三天讲课中自认为有价值或对我们有所启迪的内容归纳成下文,提供给诸位同仁共享。 1.出版社的组织结构 以人为核心的组织→以一种商品为导向的项目组织,即以“书”为建构中心→以“营销”为导向的组织形式,是编辑、生产、营销的合成。

At the end of May this year, I was fortunate to have participated in editorial training courses organized by the Education and Training Center of the Department and were taught by Holger-Beum, a senior expert in the German publishing field, and Werner B-Hiller. Now three days of lectures think they have value or inspiration for our content into the following, available to all my colleagues to share. 1. Organizational structure of publishing house Human-centered organization → A commodity-oriented project organization, that is, “book” as the center of construction → “marketing” oriented organization form is the compilation of editing, production and marketing .