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宽带网要真正发展起来,并为其建设者和经营者带来可观的利益回报,需要有人能够提供诸多传统窄带所不能提供的宽带应用。但是,基于宽带的应用花样繁多,市场巨大,一个深处其中的企业如何才能崭露头角,取得自己的一席之地呢?记者带着问题走访了世纪鼎点公司的总裁李毅。李毅告诉记者,世纪鼎点将自己定位为宽带应用软件的提供商,并对自已的生存和发展充满信心,关键就在于对市场进行细分。宽带应用的市场是很大的,如果没有明确的定位,什么都想做的话,往往会贪多嚼不烂。举例来说,视频点播是大家最常说起的宽带应用,但视频点播里面又可再分为影视点播、MTV 点播等等,影视部分还可再细分。不同的目标人群点播的东西是不一样的,软件提供商如果能够帮助运营商推出针对性强的点播,一定会大受欢迎。而且,运营商需要的往往是一揽子解决方案,软件提供商想包打天下是不现实的。这就需要将方案中的各个环节细分,与各环节上的有优势的企业建立合作伙伴关系。
Broadband networks need to truly evolve and deliver substantial benefits to their builders and operators, requiring someone to provide broadband applications that many traditional narrowbands can not provide. However, the wide range of applications based on broadband, the market is huge, a depth where the enterprises how to emerge, get their place? Reporters with a problem visited the company Ding Yi century president Li Yi. Li Yi told reporters that the century Dingding positioning itself as a provider of broadband applications, and their own confidence and confidence in the survival and development, the key lies in the market segmentation. Broadband applications market is great, if there is no clear positioning, want to do anything, tend to be greedy, not bad. For example, video-on-demand is the most commonly used broadband application, but video-on-demand can be further divided into video-on-demand and MTV-on-demand, etc. The video part can be further subdivided. Different target groups on-demand things is not the same, if the software provider can help operators launch targeted on-demand, will be very popular. Moreover, operators often need a package solution, and it is unrealistic for software providers to wrap up the world. This will need to subdivide all aspects of the program, with the advantages of all sectors on the establishment of partnerships.