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随着08年奥运会的临近,一场围绕奥运宣传的广告盛宴即将开幕,所有媒体和广告公司都期望能从奥运大餐分一杯羹,以便让自家经营迈上更高的平台。作为新媒体甚至新新媒体的手机媒体以及由此衍生的移动营销更成为热点,受到广告业界、广告主和风险
With the 2008 Olympic Games approaching, an advertising gala around the Olympic Games is about to start. All media and advertising companies look forward to taking a slice of the Olympic Games in order to move their own businesses onto a higher platform. Mobile media as new media and even new new media, and the resulting mobile marketing, has become a hot spot for the advertising industry, advertisers and risk