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随着社会压力越来越大,人们的生活节奏也在加快,这一点如果体现在信息的收集与处理上,就是人们对图片的讯息需求比对文字的讯息需求大。因此,要做好文化宣传推广的工作,除了整理与之相关的文字资料、写文案,还应该注重影像元素在宣传推广中的应用。影像是人们感知事物、表现事物的直观物质体现,它可以通过机械仪器得到画面;也可以人为创作,如手绘图像等。影像也是一种视觉符号。影像元素很广泛,在这里我仅以通过摄影获得图像为例,来浅谈一下,影像元素与文化宣传推广之间的关系。
With the social pressure is increasing, people’s pace of life is also accelerating, if this is reflected in the collection and processing of information, people’s message needs of the picture than the message needs of the text. Therefore, we must do a good job of cultural promotion and promotion work, in addition to collate related text information and writing copyrights, but also should pay attention to the application of image elements in the promotion. Imagery is a visual material manifestation of people’s perception of things and performance of things, which can be obtained through mechanical instruments; also can be artificially created, such as hand-drawn images. Image is also a visual symbol. Image elements are very wide, here I am just taking pictures through photography as an example, to talk about the relationship between image elements and cultural promotion.