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中国动画在面临内忧外患的处境下,应转变经营模式着手于中国传统艺术造型的开发,而不是一味的崇洋媚外。面对进退两难的境界也应“返璞归真”把现如今的潮流动画与传统的艺术造型默契的结合,动画角色设计师要切实把握好中华文化的精髓,侧重于非物质文化的动画角色造型开发与应用,让沉睡了五千年的中华文化活跃于影视动画的平台。在一脉相承的中华文化大熔炉下,对中华传统文化艺术造型的开发更能打动中国观众,给观众带来归属感,这样即扩大了中华文化的宣传途径和影响力,又能缓解中国动画内忧外患的处境更有利于中国动画发展。
Under the circumstance of facing internal and external disturbances, Chinese animation should shift its business model to the development of traditional Chinese art rather than blindly worshiping nature. In the face of the dilemma of the realm of “back to nature” should be the tide of today’s traditional anime and the tacit understanding of artistic modeling, animators must effectively grasp the essence of Chinese culture, focusing on non-material culture animation character modeling development With the application, let the Chinese culture that has fallen asleep for five thousand years is active in the platform of film and television animation. Under the consistent melting pot of Chinese culture, the development of the traditional Chinese arts and culture is more likely to impress the Chinese audience and bring a sense of belonging to the audience, thus expanding the propaganda channels and influence of Chinese culture and alleviating the internal and external problems of Chinese animation The situation is more conducive to the development of Chinese animation.