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近来,中国企业海外风波不断,在国际市场拓展之路上中国企业不断经受着考验和洗礼。其中的症结何在是资金,战略,价格,品质?还是管理,营销?创造千年商业奇迹的商帮文化则被重新挖掘,商业模式的创新和商业智慧的继承发扬为中国企业对话全球市场带来新希望。区别于传统商帮,经济发展而产生的商帮多元化为经济版图带来新的商业地理的变化。而通过互联网的应用,商帮突破了地域界限实现了商帮间的融合。
Recently, there have been constant turmoil in overseas businesses of Chinese companies. Chinese enterprises are constantly undergoing tests and baptisms on the road to international market expansion. The crux of the problem is capital, strategy, price, quality? Or management, marketing? Business culture to create millennium business miracle is to re-tap culture, business model innovation and business intelligence to inherit and carry forward the global market for Chinese enterprises to bring new dialogue hope. Different from the traditional business, business diversification brought about by economic development brings new business geographical changes to the economic map. And through the application of the Internet, business broke through the geographical boundaries to achieve the integration of business.