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2012岁末,随着贺岁档的即将到来,在电影发行放映领域出现的一个事件备受关注:由中影、华谊、博纳、星美、光线等国内五大发行公司于11月15日组成联盟,向下游院线公司发布《关于调整国产影片分账比例的通知》,要求下游院线将分账比例从原先的43%提高到45%。此举一石激起千层浪,以院线方为代表的放映方联盟做出强烈的抗议,对制片方成本上涨的各个因素和制作环节的问题提出己方看法。发行方则争锋相对,以国际电影票房分账比例为参考提出应有的平衡模式。双方你来我往,当下中国电影从制作到放映诸多环节的问题因此被凸显出来。为此,我们特邀中国电影史和电影文化研究专家饶曙光研究员,电影产业研究的新锐刘汉文副研究员,以此次提高分账比例的事件做一个回顾,并关注由此引发的四大问题。
At the end of 2012, with the approaching Lunar New Year file, an incident appearing in the field of film distribution and projection has drawn much attention: the five major domestic publishing companies including China Film, Huayi, Bonaventure, Light and Light formed a coalition on November 15 , Issued to the downstream cinema company “on the adjustment of the proportion of domestic movie dividend notice”, requiring the downstream cinema will split ratio from the original 43% to 45%. The move provoked a wave of waves, with the cinema party as the representative of the alliance to make a strong protest, the producer of the rising costs of the various factors and production aspects put forward their own views. The issuer is competing relative to the international box office debut ratio as a reference to put forward the appropriate balance mode. The two sides came to me, the moment the Chinese film from production to show many aspects of the problem is highlighted. To this end, we invited researcher Rao Shuguang, a researcher in the history of Chinese film and film culture, and Liu Hanwen, a cutting-edge researcher in the film industry, to make a review of this incident and to pay attention to the four major issues arising therefrom.