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随着近年来通信行业的转型升级需要,通信行业企业对自己产品的宣传愈加重视。通信行业除了要面对同行业间的竞争外,还要面对互联网企业产品业务拓展对通信行业传统业务的冲击。为了在市场竞争中不被淘汰,需要快速的把自己的新业务、新套餐、新产品推销给用户,这就对渠道营销人员的各方面能力提出了新的要求,而手绘POP因为其简单易上手,并且宣传效果显著等特点,成了渠道营销人员的必备能力之一。作为通信行业背景的高职院校,顺应社会发展与行业需要,开设了面向通信行业的手绘POP海报培训课程模块,并在教学实践中对课程设计进行不断探索与完善。
With the transformation and upgrading of the telecommunications industry in recent years, the communications industry enterprises pay more attention to their own products. In addition to facing the competition among peers, the communications industry has to face the impact of the expansion of its products business on traditional businesses in the telecommunications industry. In order to not be eliminated in the market competition, the need to quickly put their new business, new packages, new products to users, which all aspects of channel marketing staff put forward new requirements, and hand-painted POP because of its simple and easy Get started, and the publicity effect is remarkable, has become one of the essential ability of channel marketers. As a background of communication industry, vocational colleges conform to the needs of social development and industry and set up a hand-painted POP poster training module for the communication industry. In the teaching practice, the curriculum design is continually explored and perfected.