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走过了最初的浮华,走过了艰难的2006年,2007年,SP开始了新一轮的理性思考。裁员、转型、并购,成了SP行业的热门话题。空中网投资6000万元用于营销推广,以树立其无线互联网的门户地位,巨大的广告牌立于北京的三环路边十分醒目；TOM收购eBay在线拍卖业务,双方共同组建合资公司开拓移动商务市场；华友世纪斥资1800万元收购鸟人艺术公司30％的股份,将触角延伸到内容制作领域……一方面是竞争的压力,一方面是生存的需要,SP们纷纷使出浑身解数,以期在新的一年里有个好收成。
After the initial flashy, through the difficult 2006, 2007, SP began a new round of rational thinking. Layoffs, restructuring, mergers and acquisitions, has become a hot topic in the SP industry. Air Network invested 60 million yuan for marketing, to establish its wireless Internet portal status, a huge billboard stand in Beijing’s Third Ring Road is very eye-catching; TOM acquisition eBay online auction business, the two sides jointly set up a joint venture to develop mobile commerce Market; Hurray spent 18 million acquisition of bird art company 30% of the shares, the tentacles extended to the field of content production ... ... On the one hand is the pressure of competition, on the one hand is the need to survive, SP have resorted to all the stops, With a good harvest in the new year.