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报纸的世界杯特刊大致经历了这样的几步:1998年《南方都市报》靠精心制作的世界杯特刊大幅提升了发行量,此后,2002年韩日世界杯由于中国队的参加而引发了报纸的世界杯特刊狂潮。在以后几届世界杯特刊的激烈竞争中,都市类报纸逐渐形成了自己的3个拳头产品:评论、分析和盘点。又是4年过去了,媒介环境变化之快超过人们的想象。2014年的世界杯,是最不缺乏资讯和互动共享的世界杯,是被认为属于社交媒体的世界杯。然而大多数报纸的世界杯特刊捧给读者的还是传统
The newspaper’s World Cup special went through several steps like this: In 1998, Southern Metropolis Daily drastically increased its circulation with a carefully crafted World Cup special. Since then, the 2002 World Cup draws a special edition of the World Cup due to the participation of the Chinese team Frenzy. In the next few World Cup specials in the fierce competition, urban newspapers gradually formed its own three leading products: reviews, analysis and inventory. It is 4 years later, the media environment changes faster than people’s imagination. The 2014 World Cup is the most lack of information and interactive sharing World Cup, is considered to belong to the social media World Cup. However, most of the newspaper’s World Cup specials are still up to the readers